Opening times
NB: We can be reached via Helenaveen

Opening times

  • Monday
  • Tuesday
  • Wednesday
  • Thursday
  • Friday
  • Saturday
  • Sunday
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Discover, taste and relax

At Hoeve Willem III you'll experience the best of the Peel: artisan ice cream, fresh-baked pizza and a sunny terrace surrounded by nature. Whether you're cycling by or enjoying lunch with family - here you'll taste true Dutch hospitality.

Artisan Ice Cream

Homemade with fresh milk and real cream - every scoop is a treat

Pizza & Lunch

Crispy pizzas and seasonal dishes made with fresh regional produce

Terrace & Nature

Peacefully located in the Peel - the perfect stop for cyclist and walkers

Plan your visit and taste the Peel at Hoeve Willem III

Winter at Hoeve Willem III

Wintertime at Hoeve Willem III is full of warmth and coziness!

Enjoy a hot pizza, homemade soup or a fresh waffle with cappuccino while the kids have fun in the indoor play loft.

We're open all winter - except from Monday, December 22, 2025 until Tuesday, January 7.

Dogs are very welcome both inside and on the terrace.

Experience the warmth of winter at Hoeve Willem III

The tastiest pizza

Not only do we make the tastiest ice creams in the region, we also bake delicious pizzas, freshly topped on a crispy Italian base.

Come and enjoy our pizza while enjoying a refreshing glass of beer, wine or soft drink. And of course, ice cream for dessert is a must!

To make a reservation, click here or call 0493 529 530

Would you rather enjoy it at home? Pick-up is also possible... Order online or call! See you soon!  

RESERVATIONS

Play loft 'The Throne Room'

For all our little(er) guests, we have opened the play loft 'The Throne Room'.

On the 1st floor in our former meeting room there is a large bouncy castle and there are about 100 foam blocks that children can use to build whatever they want.

In the meantime, adults can enjoy a snack and a drink downstairs in peace, because the room is soundproof.

Princely enjoyment for everyone! See you soon! 

about Hoeve Willem III

Willem III Farm is one of the royal farms that were built in 1913 on the initiative of King Willem (English: William) III. The farms, all named after kings and queens of the Netherlands, were built so that the reclaimed land that became available after peat extraction could be developed for livestock farming and agriculture. In the meantime, the Wilhelmina and Willem III farms have been given the status of national monument because they are characteristic as buildings and representative of the ideology that prevailed at that time.